Free shipping on UK orders over £120 and free international shipping over £180

About us

Welcome to Flo – where premium activewear meets everyday luxury.

We believe that every woman deserves activewear that makes her feel confident, supported and unstoppable, without the premium price tag. Designed for women, by women, our collections are created to move seamlessly with you, whether you’re powering through a workout, flowing in yoga, or running everyday errands in style.

Our Mission

At Flo, our mission is simple: to make high-quality gym wear accessible. We’re here to bridge the gap between performance and style, crafting pieces that feel just as good outside the gym as they do during your toughest training sessions.

What Makes Us Different

Premium fabrics: sweat-wicking, squat-proof, sculpting, and supportive.
Timeless design: from leggings and sports bras to versatile gym sets, every detail is thoughtfully refined.
Accessible luxury: we deliver high-quality activewear without the luxury price tag.
Female-led brand: we understand what women need from their gym wear because we wear it too.

Why Flo

Our name reflects movement, energy, and balance – the flow between fitness and lifestyle. We design athleisure that takes you effortlessly from workout to weekend, so you never have to choose between looking good and feeling comfortable.

Join the women who have already discovered the new standard of activewear: supportive, stylish, and built to last.

Because at Flo, it’s more than activewear, it’s a lifestyle.

tag in your theme. var BUNDLE_BUILDER_CONFIG = { triggerSelector: '.collection-hero, .collection-list-item, [data-collection-handle]', drawerTitle: 'Build Your Bundle', maxItems: 5, currency: 'USD' }; function createDrawer() { var overlay = document.createElement('div'); overlay.id = 'bundle-builder-overlay'; overlay.style.cssText = [ 'display:none', 'position:fixed', 'inset:0', 'background:rgba(0,0,0,0.5)', 'z-index:9998' ].join(';'); var drawer = document.createElement('div'); drawer.id = 'bundle-builder-drawer'; drawer.setAttribute('role', 'dialog'); drawer.setAttribute('aria-modal', 'true'); drawer.setAttribute('aria-label', BUNDLE_BUILDER_CONFIG.drawerTitle); drawer.style.cssText = [ 'position:fixed', 'top:0', 'right:0', 'bottom:0', 'width:400px', 'max-width:100vw', 'background:#fff', 'z-index:9999', 'overflow-y:auto', 'box-shadow:-4px 0 24px rgba(0,0,0,0.15)', 'transform:translateX(100%)', 'transition:transform 0.3s ease' ].join(';'); var header = document.createElement('div'); header.style.cssText = [ 'display:flex', 'align-items:center', 'justify-content:space-between', 'padding:20px', 'border-bottom:1px solid #e1e3e5' ].join(';'); var title = document.createElement('h2'); title.textContent = BUNDLE_BUILDER_CONFIG.drawerTitle; title.style.cssText = 'margin:0;font-size:18px;font-weight:600;'; var closeBtn = document.createElement('button'); closeBtn.textContent = '×'; closeBtn.setAttribute('aria-label', 'Close bundle builder'); closeBtn.style.cssText = [ 'background:none', 'border:none', 'font-size:24px', 'cursor:pointer', 'padding:4px 8px', 'line-height:1' ].join(';'); closeBtn.addEventListener('click', closeDrawer); header.appendChild(title); header.appendChild(closeBtn); var body = document.createElement('div'); body.id = 'bundle-builder-body'; body.style.cssText = 'padding:20px;'; var placeholder = document.createElement('p'); placeholder.textContent = 'Select products from this collection to add to your bundle.'; placeholder.style.cssText = 'color:#6d7175;font-size:14px;'; body.appendChild(placeholder); drawer.appendChild(header); drawer.appendChild(body); overlay.appendChild(drawer); document.body.appendChild(overlay); overlay.addEventListener('click', function(e) { if (e.target === overlay) closeDrawer(); }); return { overlay: overlay, drawer: drawer }; } var elements = null; function openDrawer() { if (!elements) elements = createDrawer(); elements.overlay.style.display = 'block'; requestAnimationFrame(function() { elements.drawer.style.transform = 'translateX(0)'; }); document.body.style.overflow = 'hidden'; } function closeDrawer() { if (!elements) return; elements.drawer.style.transform = 'translateX(100%)'; setTimeout(function() { elements.overlay.style.display = 'none'; document.body.style.overflow = ''; }, 300); } function attachTriggers() { var triggers = document.querySelectorAll(BUNDLE_BUILDER_CONFIG.triggerSelector); triggers.forEach(function(el) { if (el.dataset.bundleBuilderAttached) return; el.dataset.bundleBuilderAttached = 'true'; el.addEventListener('click', function(e) { e.preventDefault(); openDrawer(); }); }); } if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', attachTriggers); } else { attachTriggers(); } })(); window.floBundle = (function() { const GROUPS = [ { index: 1, label: "Leggings", required: true, products: [ { title: "Leggings - Black", handle: "leggings-black", id: 15458227323255 }, { title: "Leggings - Navy", handle: "leggings-navy-3", id: 15458227421559 }, { title: "Leggings - Pine", handle: "leggings-pine-1", id: 15079904805239 }, { title: "Leggings - Dark Cherry", handle: "leggings-dark-cherry", id: 15139594928503 }, { title: "Leggings - Powder Blue", handle: "leggings-powder-blue", id: 14990887616887 } ]}, { index: 2, label: "Tops & Bras", required: true, products: [ { title: "Racerback Tank - White", handle: "racerback-tank-top-white", id: 15458231615863 }, { title: "Racerback Tank - Black", handle: "racerback-tank-top-black", id: 15458231583095 }, { title: "V-Neck Sports Bra - Navy", handle: "v-neck-sports-bra-navy", id: 15458230075767 }, { title: "V-Neck Sports Bra - White", handle: "v-neck-sports-bra-white", id: 15458230960503 }, { title: "V-Neck Sports Bra - Black", handle: "v-neck-sports-bra-black", id: 15458228371831 }, { title: "V-Neck Sports Bra - Pine", handle: "v-neck-sports-bra-pine", id: 15079903887735 }, { title: "V-Neck Sports Bra - Powder Blue", handle: "v-neck-sports-bra-powder-blue", id: 14990887813495 }, { title: "Racerback Sports Bra - Dark Cherry", handle: "racerback-sports-bra-dark-cherry", id: 15139595157879 }, { title: "Racerback Sports Bra - Pine", handle: "racerback-sports-bra-pine-2", id: 15164108964215 } ]}, { index: 3, label: "Jackets", required: false, products: [ { title: "Full-Zip Jacket - Black", handle: "essential-full-zip-funnel-jacket-black", id: 15458227159415 }, { title: "Full-Zip Jacket - Pine", handle: "untitled-aug7_17-35", id: 15079905132919 }, { title: "Full-Zip Jacket - Dark Cherry", handle: "essential-full-zip-funnel-jacket-dark-cherry", id: 15139594895735 }, { title: "Reversible Track Jacket - Blue/Navy", handle: "reversible-track-jacket", id: 14990886699383 }, { title: "Reversible Track Jacket - Dark Cherry/Grey", handle: "reversible-track-jacket-burgundy-grey", id: 15139595354487 }, { title: "Collared Sweatshirt - White/Green", handle: "collared-sweatshirt-white-green", id: 15068121039223 } ]}, { index: 4, label: "Accessories", required: false, products: [ { title: "Headband - Black", handle: "headband-black", id: 15458231124343 }, { title: "Headband - Navy", handle: "headband-navy", id: 15458231058807 }, { title: "Headband - Pine", handle: "headband-pine", id: 15096387862903 }, { title: "Headband - Dark Cherry", handle: "headband-dark-cherry", id: 15139594830199 }, { title: "Headband - Powder Blue", handle: "headband-powder-blue", id: 14990888305015 }, { title: "Trucker Cap - Cream", handle: "trucker-cap-cream", id: 6975870697537 }, { title: "Trucker Cap - Black", handle: "trucker-cap-black-1", id: 6975870730305 }, { title: "Tote Bag - Natural", handle: "tote-bag-cream-black", id: 6690055159873 }, { title: "Tote Bag - Navy", handle: "tote-bag-navy", id: 6746092896321 } ]}, { index: 5, label: "Socks", required: false, products: [ { title: "Socks - White/Black", handle: "socks-white-black", id: 15159731945847 }, { title: "Socks - White/Navy", handle: "socks-white-navy", id: 15458912698743 }, { title: "Socks - Pack of 3", handle: "socks-pack-of-3", id: 6690297479233 }, { title: "Pilates Socks - Black", handle: "pilates-socks-black", id: 14902319579511 }, { title: "Pilates Socks - White", handle: "pilates-socks-white", id: 14902308995447 }, { title: "Pilates Socks - Cream", handle: "pilates-socks-cream", id: 14902318596471 } ]} ]; let currentStep = 0; let selections = {}; // { groupIndex: { productHandle, variantId, title, price, image } } let productCache = {}; function open() { currentStep = 0; selections = {}; document.getElementById('flo-bundle-drawer').style.display = 'flex'; document.getElementById('flo-bundle-overlay').style.display = 'block'; document.body.style.overflow = 'hidden'; renderStep(); } function close() { document.getElementById('flo-bundle-drawer').style.display = 'none'; document.getElementById('flo-bundle-overlay').style.display = 'none'; document.body.style.overflow = ''; } async function fetchProduct(handle) { if (productCache[handle]) return productCache[handle]; const res = await fetch(`/products/${handle}.js`); const data = await res.json(); productCache[handle] = data; return data; } async function renderStep() { const group = GROUPS[currentStep]; const content = document.getElementById('flo-bundle-content'); content.innerHTML = '

Loading...

'; // Step label document.getElementById('flo-bundle-step-label').textContent = `Step ${group.index} of ${GROUPS.length}${group.required ? '' : ' (optional)'}`; // Progress dots const progress = document.getElementById('flo-bundle-progress'); progress.innerHTML = GROUPS.map((g, i) => `

`).join(''); // Back/Next buttons document.getElementById('flo-bundle-back').style.display = currentStep > 0 ? 'block' : 'none'; const nextBtn = document.getElementById('flo-bundle-next'); nextBtn.textContent = currentStep === GROUPS.length - 1 ? 'Add Bundle to Cart' : 'Next'; // Fetch all products for this group const products = await Promise.all(group.products.map(p => fetchProduct(p.handle))); // Render product cards const selected = selections[group.index]; content.innerHTML = `

${group.label}

${group.required ? 'Required — pick one' : 'Optional — pick one or skip'}

${products.map((p, i) => { const variant = p.variants[0]; const img = p.images[0] ? p.images[0].src : ''; const isSelected = selected && selected.variantId === variant.id; return `

${img ? `

${p.title}

` : `

No image

`}

${p.title}

£${(variant.price / 100).toFixed(2)}

${isSelected ? '

✓ Selected

' : ''}

`; }).join('')}

`; updateSummary(); } function select(groupIndex, handle, variantId, title, price, image) { // Toggle off if already selected if (selections[groupIndex] && selections[groupIndex].variantId === variantId) { delete selections[groupIndex]; } else { selections[groupIndex] = { handle, variantId, title, price, image }; } renderStep(); } function updateSummary() { const summary = document.getElementById('flo-bundle-summary'); const items = Object.values(selections); if (items.length === 0) { summary.textContent = 'No items selected yet'; return; } const total = items.reduce((sum, i) => sum + i.price, 0); summary.innerHTML = `Your bundle: ${items.map(i => i.title).join(', ')} — £${(total / 100).toFixed(2)}`; } function nextStep() { const group = GROUPS[currentStep]; if (group.required && !selections[group.index]) { alert(`Please select a ${group.label} to continue.`); return; } if (currentStep === GROUPS.length - 1) { addToCart(); return; } currentStep++; renderStep(); } function prevStep() { if (currentStep > 0) { currentStep--; renderStep(); } } async function addToCart() { const items = Object.values(selections); if (items.length === 0) { alert('Please select at least one item.'); return; } const nextBtn = document.getElementById('flo-bundle-next'); nextBtn.textContent = 'Adding...'; nextBtn.disabled = true; try { const res = await fetch('/cart/add.js', { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify({ items: items.map(item => ({ id: item.variantId, quantity: 1, properties: { _bundle: 'flo-bundle' } })) }) }); if (res.ok) { close(); // Open cart drawer or redirect document.dispatchEvent(new CustomEvent('cart:refresh')); window.location.href = '/cart'; } else { throw new Error('Cart error'); } } catch(e) { alert('Something went wrong adding to cart. Please try again.'); nextBtn.textContent = 'Add Bundle to Cart'; nextBtn.disabled = false; } }