About us

Welcome to Flo – where premium activewear meets everyday luxury.

We believe that every woman deserves activewear that makes her feel confident, supported, and unstoppable – without the premium price tag. Designed for women, by women, our collections are created to move seamlessly with you, whether you’re powering through a workout, flowing in yoga, or running everyday errands in style.

Our Mission

At Flo, our mission is simple: to make high-quality gym wear accessible. We’re here to bridge the gap between performance and style – crafting pieces that feel just as good outside the gym as they do during your toughest training sessions.

What Makes Us Different

• Premium fabrics: sweat-wicking, squat-proof, sculpting, and supportive.
• Timeless design: from leggings and sports bras to versatile gym sets, every detail is thoughtfully refined.
• Accessible luxury: we deliver high-quality activewear without the luxury price tag.
• Female-led brand: we understand what women need from their gym wear because we wear it too.

Why Flo

Our name reflects movement, energy, and balance – the flow between fitness and lifestyle. We design athleisure that takes you effortlessly from workout to weekend, so you never have to choose between looking good and feeling comfortable.

Join the women who have already discovered the new standard of activewear: supportive, stylish, and built to last.

Because at Flo, it’s more than activewear – it’s a lifestyle.